The Midas Touch
Everyone knows the myth of Midas- the King who wished that everything he touched would turn to gold. It is especially beloved due to its morals and easy applications to every day life.
What are the morals we can take away from this myth?
There are two prominent life lessons in the story of King Midas:
a) Be careful what you wish for
b) Be happy with what you have
a) Be careful what you wish for
b) Be happy with what you have
The Midas Myth in Modern Business
Credit to http://www.sciclubclaviere.com/SPONSOR/index.html
The picture to the left is a logo for an auto company called Midas. Note that it is both gold in color and contains the image of a crown. Midas was a king that could turn objects into gold. This is a very fitting logo.
Idioms from the Myth
The commonly used idiom "having a Midas touch" is used to describe the quality of being particularly and often effortlessly successful in a specific area. The less used phrase of calling someone "a King Midas" can be used as an insult as King Midas was greedy.